992_EMBA_策略管理課程大綱

AGENDA
(1) 2011/2/19 Introduction & Cognition
(2) 2011/2/26 Organization
(3) 2011/3/5 Technology
(4) 2011/3/12 Collaboration
(5) 2011/3/19 Practice on Social Media
(6) 2011/3/26 Globalization
(7) 2011/4/2 Values
(8) 2011/4/9 Strategies
(9) 2011/4/16 Strategists
(10) 2011/4/23 Analyzing Strategy
(11) 2011/4/30 Strategy Formation
(12) 2011/5/7 Strategic Change
(13) 20011/5/15 Presenting Case I
(14) 2011/5/22 Presenting Case II
(15) 2011/5/29 Presenting Case III
(16) 20011/6/4 Presenting Case IV
(17) 2011/6/11 Presenting Case V
(18) 2011/6/18 Presenting Case VI

TEXTBOOK
Minzberg, H., J. Lampel, J.B. Quinn, and S. Ghoshal (2003), The Strategy Process (Global Fourth Edition), Prentice Hall
Christensen, C.M., S.D. Antony, and E.A. Roth (2004), Seeing What’s Next（創新者的修練，天下）
Christensen, C.M and M.E. Raynor (2003), The Innovator’s Solution（創新者的解答，天下）

NOTE
1. Students taking this course should be evenly grouped into 6 and work on Vision 2020 Proposal for an enlisted TSE firms (information should be retrieved from 公開資訊觀測站 and other pubic websites). Firms join this semester's collaboration include 台灣工銀(2897)、美律實業(2439)、聚積科技(3527)、美食達人(2723)、遠傳(4904)and巨大(9921). Executives from these firms will join their respective session to comment.

2. Students need to write up two reports after watching 2 serial videos: (1)大國崛起 and (2)公司的力量. Reports shall be posted on 格悟至知 blog and comments on reports are welcomed and counted as part of the term score.
3. Students need to write up a report on behalf of applying social media for integrative communication and marketing.
4. Students are expected to actively participate in this BLOG which will be counted as part of the term score.

EVALUATION
1. Presentation + Participation (Classroom+Online) 70%
2. Term Paper (Strategy to Fulfill Vision 2020 Proposal) 30%