1002策略管理與創新課程大綱

TEXTBOOK
Minzberg, H., J. Lampel, J.B. Quinn, and S. Ghoshal (2003), The Strategy Process (Global Fourth Edition), Prentice Hall
Chesbrough, H. (2006), Open Business Model: How to Thrive in the New Innovation Landscape（開放式經營，天下）
Chesbrough, H. (2011), Open Service Innovation: Rethinking Your Business to Grow and Compete in a New Era（開放式服務創新，天下）

AGENDA
(1) 2012/2/25 Introduction & Cognition
(2) 2012/3/3 Organization
(3) 2012/3/10 Technology
(4) 2012/3/17 Collaboration
(5) 2012/3/24 Globalization
(6) 2012/3/31 Values
(7) 2012/4/7 Strategies
(8) 2012/4/14 Strategists
(9) 2012/4/21 Analyzing Strategy
(10) 2012/4/28 Street Smart vs. Academic Rigor (Dr. Manying Li)
(11) 2012/5/5 Strategy Formation
(12) 2012/5/12 Strategic Change
(13) 2012/5/19 Business Model Innovation
(14) 2012/5/26 Upgrading, Transforming and Branding
(15) 2012/6/2 PK Round I (王品餐飲)
(16) 2012/6/9 PK Round II (台南企業)
(17) 2012/6/16 PK Round III (TBA)
(18) 2012/6/23 Finally…
EVALUATION
1.Presentation + Participation (Classroom+Online) 70%
2.Term Paper 30%

NOTE
1.Students taking this course should be evenly grouped into 6 and work on Vision 2020 Proposal for an enlisted TSE firms (information should be retrieved from 公開資訊觀測站 and other pubic websites).
2.Students need to write up two reports after watching 2 serial videos: (1)大國崛起 and (2)公司的力量. Reports shall be posted on 格悟至知 blog (http://sherategy.blogspot.com) and comments on reports are welcomed and counted as part of the term score.
3.Students need to write up a report on behalf of applying social media for integrative communication and marketing. This is based on Open Leadership principles and shall be applied to the firm that student affiliates with.
4.Students are expected to actively participate in this BLOG which will be counted as part of the term score.