2014年2月7日 星期五
1022_EMBA策略管理與創新
1. Course objectives:
This course is aimed at facilitating students familiar with straetgic issues and processes in a dynamic administrative environment. Actionable knowledge and real world learning is main content of this course. Preparation for the chaotic and fast-cycle readiness is main focus.
2. Teaching approach:
(1)Two thirds of gatherings in this course will be lectures and one third a variety of forms.
(2)Students taking this course should be evenly grouped into 6 and work on Vision 2020 Proposal for an enlisted TSE firms (information should be retrieved from 公開資訊觀測站 and other pubic websites).
(3)Students need to write up three reports after watching 3 serial videos: (1)大國崛起,(2)公司的力量, (3)華爾街. Another report on tetralogical books 貨幣戰爭. Reports shall be posted on 格悟至知 blog (http://sherategy.blogspot.com) and comments on reports are welcomed and counted as part of the term score.
(4)Students are expected to actively participate in this BLOG which will be counted as part of the term score.
3. Evaluation:
1.Presentation + Participation (Classroom+Online) 70%
2.Term Paper 30%
五、Textbook & references:
Minzberg, H., J. Lampel, J.B. Quinn, and S. Ghoshal (2003), The Strategy Process (Global Fourth Edition), Prentice Hall
六、教學進度(週次、授課主題、教學活動、評量方式/作業、章節)
Course schedule (week, topic, activities, evaluation/assignment, text, etc.):
(1) 2014/2/8 Introduction & Cognition
(2) 2014/2/15 Organization
(3) 2014/2/22 Technology
(4) 2014/3/1 NARLabs-Entrepenur Club Event
(5) 2014/3/8 Collaboration
(6) 2014/3/15 Globalization
(7) 2014/3/22 Values
(8) 2014/3/29 Strategist
(9) 2014/4/5 Field study
(10) 2014/4/12 Strategies
(11) 2014/4/19 Analyzing Strategy
(12) 2014/4/26 Strategy Formation
(13) 2014/5/3 Strategic Change
(14) 2014/5/10 Business Model Innovation
(15) 2014/5/17 Upgrading, Transforming and Branding
(16) 2014/5/24 PK Round I
(17) 2014/5/31 PK Round II
(18) 2014/6/7 PK Round III
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